Nudging for energy efficient appliances
Modifying information on labels may lead consumers to choose energy efficient appliances
The European Commission Consumers, Health, Agriculture and Food Executive Agency, ECORYS, Tilburg University and GfK aimed to promote energy efficient product choices by altering the information provided on labels. This online experiment asked participants to go on a simulated shopping trip. Providing information about the energy efficiency of appliances such as fridges led to a higher importance placed on this aspect when considering a purchase. Especially effective was providing comparisons of the energy efficiency labels of products.