Nudging for energy efficient appliances

Framing Effect and Environment
Intervention Environment

Modifying information on labels may lead consumers to choose energy efficient appliances

Intervention Description

The European Commission Consumers, Health, Agriculture and Food Executive Agency, ECORYS, Tilburg University and GfK aimed to promote energy efficient product choices by altering the information provided on labels. This online experiment asked participants to go on a simulated shopping trip. Providing information about the energy efficiency of appliances such as fridges led to a higher importance placed on this aspect when considering a purchase. Especially effective was providing comparisons of the energy efficiency labels of products.