Menu framing affects food orders
Intervention · Health
How the order of items affect decision making
Intervention Description
Researchers designed four different menus that listed the same food items, but in different order. They then asked participants to choose one menu item from their menu. They found that menu items listed on the extremes of the menu (the beginning and end) were twice as likely to be selected as items listed in the center of the menu.
WANT TO WORK TOGETHER ON A RELATED PROBLEM?
Effective interventions start with a nuanced understanding of how decisions are made. Our mission is to help large organizations be better and do better, using behavioral science.