Menu framing affects food orders


Researchers designed four different menus that listed the same food items, but in different order. They then asked participants to choose one menu item from their menu. They found that menu items listed on the extremes of the menu (the beginning and end) were twice as likely to be selected as items listed in the center of the menu.

Biases Used

Other Applications: Savings and Financial Decisions, Voting Behavior, Charitable Giving