Feedback for energy efficiency

How distributing feedback over an extended period works better than one-time reminders

Intervention Description

In order to determine the type of feedback that is most likely to reduce electricity use in consumers, the authors attempted to create a psychological framework to understand why feedback might be effective. Although the research suffers from certain restraints, a rough framework was proposed. The framework for successful feedback suggests that the feedback should be distributed often over an extended period of time. Additionally, in the context of electricity consumption, appliance-specific information was useful. Finally, feedback should be presented clearly and in an attractive way. The authors also recommend using interactive technology.

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I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

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