A group of people operates numerous computer monitors at workstations in a control room with wall-mounted screens displaying data and images.

Humans and AI: Rivals or Romance?

read time - icon

0 min read

Oct 25, 2017

Artificial intelligence (AI) has been developing at a frightening pace. It is debatable to what extent it has improved our lives – being able to use geolocation and search for the best restaurants or places of interest is great; however, AI is, at the same time, eliminating plenty of jobs, fast. A frequently cited report points out that a staggering 47 per cent of jobs in the US will be automated soon [1]. Another study suggests that 45 per cent of the daily tasks currently done by humans could be automated if current trends continue [2]. These numbers are inconceivable, considering that the worst case of unemployment to be recorded was during the Great Depression, in 1929, where an estimated 25 per cent of the population was out of work.

In our most recent book, we mentioned the case of a CFO at an investment bank. Last year, he was given the task of reducing the size of his staff by 80 per cent because off-the-shelf digital technologies could be doing the jobs that were currently occupied by humans [3]. And, in 2017, we have seen large banks close record numbers of physical branches, making thousands redundant in the process. Judging by this, humans are starting to look like horses before the arrival of automobiles.

References

[1] Frey, Carl Benedikt and Osborne, Michael. The Future of Employment: How susceptible are jobs to computerisation? Oxford Martin School, 2013. https://www.oxfordmartin.ox.ac.uk/publications/view/1314

[2] Chui, Michael, Manyika, James, and Miremadi, Mehdi. How Many of Your Daily Tasks Could Be Automated?, Harvard Business Review, 14 December 2015. (https://hbr.org/2015/12/how-many-of-your-daily-tasks-could-be-automated)

[3] Tse, Terence and Esposito, Mark. Understanding How the Future Unfolds: Using Drive to Harness the Power of Today’s Megatrends. Lion Crest, 2017.

[4] John F Kennedy interview by Walter Cronkite, 3 September 1963, https://www.youtube.com/watch?v=RsplVYbB7b8

[5] The Economist. Artificial intelligence will create new kinds of work, 26 August 2017. https://www.economist.com/news/business/21727093-humans-will-supply-digital-services-complement-ai-artificial-intelligence-will-create-new

[6] Ibid.

[7] Gray, Mary L. and Suri, Siddharth. “The humans working behind the AI curtain,” Harvard Business Review, 9 January 2017.

About the Authors

A man with glasses is smiling in a portrait-style image. He has short, dark hair, and the background is a plain, light color.

Terence Tse

ESCP Europe Business School

Terence is a co-founder & managing director of Nexus Frontier Tech: An AI Studio. He is also an Associate Professor of Finance at the London campus of ESCP Europe Business School. Terence is the co-author of the bestseller Understanding How the Future Unfolds: Using DRIVE to Harness the Power of Today’s Megatrends. He also wrote Corporate Finance: The Basics.

A man gestures while speaking in a classroom, addressing seated students. A clock, chalkboard, and coat draped over a cabinet are present. Students face the speaker attentively in a well-lit room.

Mark Esposito

Harvard

Mark Esposito is a member of the Teaching Faculty at the Harvard University's Division of Continuing, a Professor of business and economics, with an appointment at Hult International Business School. He is an appointed Research Fellow in the Circular Economy Center, at the University of Cambridge's Judge Busines School. He is also a Fellow for the Mohammed Bin Rashid School of Government in Dubai.

Smiling man with short, dark hair wearing glasses and a brown shirt against a plain, light gray background.

Danny Goh

Oxford

Danny is a serial entrepreneur and an early stage investor. He is the partner and Commercial Director of Nexus Frontier Tech, an AI advisory business with presence in London, Geneva, Boston and Tokyo to assist CEO and board members of different organisations to build innovative businesses taking full advantage of artificial intelligence technology.
 


About us

We are the leading applied research & innovation consultancy

Our insights are leveraged by the most ambitious organizations

Image

I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

Heather McKee

BEHAVIORAL SCIENTIST

GLOBAL COFFEEHOUSE CHAIN PROJECT

OUR CLIENT SUCCESS

$0M

Annual Revenue Increase

By launching a behavioral science practice at the core of the organization, we helped one of the largest insurers in North America realize $30M increase in annual revenue.

0%

Increase in Monthly Users

By redesigning North America's first national digital platform for mental health, we achieved a 52% lift in monthly users and an 83% improvement on clinical assessment.

0%

Reduction In Design Time

By designing a new process and getting buy-in from the C-Suite team, we helped one of the largest smartphone manufacturers in the world reduce software design time by 75%.

0%

Reduction in Client Drop-Off

By implementing targeted nudges based on proactive interventions, we reduced drop-off rates for 450,000 clients belonging to USA's oldest debt consolidation organizations by 46%

Read Next

Insight

Shaping the Future of Housing: Insights from Canadian Homeowners

How can developers, builders, and policymakers better align their strategies with Canadian homeowners' preferences for innovative housing solutions? This report explores the attitudes, awareness, and barriers that shape homeowner decisions around options like ADUs, middle housing, and modular homes, offering practical insights to guide future engagement and market alignment.

Insight

Scaling Up Housing Innovation: Insights from Developers in Canada

How can housing innovations like prefabrication and modular construction truly scale up if developers are still hindered by high costs, perceived risks, and regulatory challenges? And with 3.5 million additional housing units needed by 2030, what will it take for policymakers and industry leaders to shift the tide and make these solutions viable?

Notes illustration

Eager to learn about how behavioral science can help your organization?