Phishing
What is Phishing?
Phishing is a deceptive technique used by malicious actors to trick individuals into revealing sensitive information such as passwords, credit card numbers, or personal data by posing as a trustworthy entity via email, websites, or messages. It exploits cognitive biases like authority and urgency to bypass rational decision-making and prompt quick, often risky, actions. In the digital landscape, phishing also undermines user trust and can significantly impact website credibility and SEO performance.
About the Author
Annika Steele
Annika completed her Masters at the London School of Economics in an interdisciplinary program combining behavioral science, behavioral economics, social psychology, and sustainability. Professionally, she’s applied data-driven insights in project management, consulting, data analytics, and policy proposal. Passionate about the power of psychology to influence an array of social systems, her research has looked at reproductive health, animal welfare, and perfectionism in female distance runners.
