Insights

It’s time to acknowledge the (dark) creativity in sludges and dark patterns—and, most importantly, how to address it.

How can we overcome the barriers preventing Canadians from adopting housing innovations? This report uncovers the psychological and systemic challenges to adoption and provides actionable strategies to bridge the gap between interest and action.

The struggle to maintain hope and optimism in the face of alarming trends feels counterintuitive, but it is exactly what we need to start making lasting changes to avoid climate catastrophe once and for all. 

How can developers, builders, and policymakers better align their strategies with Canadian homeowners' preferences for innovative housing solutions? This report explores the attitudes, awareness, and barriers that shape homeowner decisions around options like ADUs, middle housing, and modular homes, offering practical insights to guide future engagement and market alignment.

How can housing innovations like ADUs, modular homes, and supportive housing gain community acceptance in Canada? This report explores residents' views, barriers, and strategies for fostering support amid a nationwide housing shortage.

Drawing from a childhood anecdote about picking a unique blue car color, this story illustrates how our minds spotlight what we focus on, making the seemingly rare feel common. Discover how our perception shapes reality in this engaging exploration of top-down attention.

Explore the real-world impact of AI through personal experiences and balanced analysis. This piece dives into the practical uses and limitations of ChatGPT, helping you navigate the AI landscape with both confidence and caution.