Insights

Behavioral science has powerful tools to dismantle colonial structures. But only if researchers resist the temptation to treat decolonization as a synonym for inclusion.

Why strategic judgment (not traditional planning) determines whether transformation succeeds in the AI era.

Are synthetic focus groups a breakthrough or a bias trap? Learn about the promise and pitfalls of using AI simulations to replace traditional consumer research.

Is BNPL training a generation to see debt as a payment format rather than a commitment? Discover the psychological effects of "frictionless" consumer debt.

Behavioral science explains why the motivation of "where there's a will, there's a way" often fails: we get stuck when we lack a path, lack the will, or have too many paths to choose from.

This article will explore the behavioral science behind remote trust, beginning with the visibility bias that drives many return-to-office mandates. We’ll look at how monitoring and control can paradoxically reduce engagement, and walk through key behavioral models that help explain why employees often feel frustrated or disengaged under these policies.

Why chatbots present hidden dangers for teens, and how to respond