Streak Creep: The perils of too much gamification
By Zakir Jamal
Gamification is a powerful tool. But gamification has a dark side, too. In order to reap the benefits of gamification, it must be used judiciously.
Insights
Behavioral Science is WEIRD and This Should Concern Us…
When 9 out of 10 of the world's population is underrepresented in behavioral science, are we truly grasping human behavior or just a narrow slice of it? This article delves into the overreliance on WEIRD populations in behavioral science, exploring actionable steps toward a more inclusive approach to understanding human behavior.
Recent Posts
Designing for the Senses: How Subtle Cues Can Make Sustainability Desirable
By Zakir Jamal
Subtle sensory cues, from packaging weight to product color, can make sustainable choices feel desirable rather than like a compromise and nudge consumers toward greener behavior without guilt or friction.
How co-op games can level up your life
By Anna Moskow
The behavioral science behind gamifying communication, conflict resolution, and leadership
The Rise of Malinformation
By Zakir Jamal
Content that is true but misleading could be just as harmful as outright falsehoods
How Malinformation Tricks Your Brain
By Zakir Jamal
Our mental shortcuts can lead us astray when we’re presented with true but misleading information.
Treat ethical AI as a market differentiator, not a compliance box-check
By Zakir Jamal
Treat responsible AI as a product advantage, not red tape. Build safer models, reduce liability, and attract talent that wants to stay.
Stop Studying the Same People
By Zakir Jamal
Why studying the same people leads to blind spots and how culturally diverse insights can drive better products and smarter decisions.
