The Rise of Malinformation
By Zakir Jamal
Content that is true but misleading could be just as harmful as outright falsehoods
Insights
Behavioral Science is WEIRD and This Should Concern Us…
When 9 out of 10 of the world's population is underrepresented in behavioral science, are we truly grasping human behavior or just a narrow slice of it? This article delves into the overreliance on WEIRD populations in behavioral science, exploring actionable steps toward a more inclusive approach to understanding human behavior.
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How Malinformation Tricks Your Brain
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Our mental shortcuts can lead us astray when we’re presented with true but misleading information.
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Treat responsible AI as a product advantage, not red tape. Build safer models, reduce liability, and attract talent that wants to stay.
Stop Studying the Same People
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Why studying the same people leads to blind spots and how culturally diverse insights can drive better products and smarter decisions.
Why Your Sustainable Product is Failing
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Why You Should Push Authority Closer to the Front Line
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Stop Designing for the Average User
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Why personas fall short and how behavioral clusters create products that actually fit how people think, choose, and act.
