The Decision Lab

What prevents Canadians from adopting housing innovations? This report explores key barriers and provides actionable strategies to address challenges and accelerate the adoption of solutions like ADUs, middle housing, and modular homes.

How can we overcome the barriers preventing Canadians from adopting housing innovations? This report uncovers the psychological and systemic challenges to adoption and provides actionable strategies to bridge the gap between interest and action.

How can developers, builders, and policymakers better align their strategies with Canadian homeowners' preferences for innovative housing solutions? This report explores the attitudes, awareness, and barriers that shape homeowner decisions around options like ADUs, middle housing, and modular homes, offering practical insights to guide future engagement and market alignment.

How can housing innovations like ADUs, modular homes, and supportive housing gain community acceptance in Canada? This report explores residents' views, barriers, and strategies for fostering support amid a nationwide housing shortage.

How can housing innovations like prefabrication and modular construction truly scale up if developers are still hindered by high costs, perceived risks, and regulatory challenges? And with 3.5 million additional housing units needed by 2030, what will it take for policymakers and industry leaders to shift the tide and make these solutions viable?

We all stretch the truth from time to time. The real problem is when our lies spread to thousands of people, assisted by recent technological advancements such as social media or artificial intelligence. This has a real impact on the decisions people make—such as who to vote for or whether to get vaccinated.

In a world of converging crises, learn how your company can manage the rise of cyber risk with scenario-planning.