Practical, question-led guides to applying behavioral science - what to ask, what to compare, and what to do next.
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AI implementation makes AI available. AI adoption makes it valuable. Learn the key differences, why rollouts stall, and how to increase employee adoption.
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Guide
Behavior change is a broad and interdisciplinary field, focusing on helping people alter their actions in positive ways. Whether you're new to the concept or looking to deepen your understanding, this guide covers key ideas, ethical questions, and practical approaches to behavior change.
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Guide
Behavior change can take many forms, depending on the challenge at hand. This guide introduces you to various behavior change frameworks—like COM-B and the Fogg Behavior Model—that provide structured approaches for creating effective interventions across diverse situations.
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Guide
A career in behavior change is as versatile as the field itself. Whether you're starting fresh or pivoting from another discipline, this guide offers insights into how behavior change principles can enhance virtually any career, from marketing to public policy, and beyond.
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Guide
As we saw in the previous section, behavior change is a very broad concept—you can apply it to education, mental health, sneaker design, or space exploration. If you’re just starting to learn about it, you may find it useful to learn about how it’s being applied in very different contexts, so you can figure out the common thread for yourself
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Guide
The behavior change toolkit is vast and varied, with tools ranging from nudges to habit formation techniques. This guide is designed to help both beginners and seasoned practitioners understand and effectively use these tools across different behavior change contexts.
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