Dr. Catalina Enestrom
Applied Research Fellow
McGill University
During her fellowship, Catalina worked with a major global beauty company on how sensory experience drives consumer behavior, running a systematic literature review and contributing to a journal article on sustainable beauty habits. She also co-authored "Proposing a practical taxonomy of misinformation", sorting 51 types so that intervention designers can match a countermeasure to the problem in front of them.
Catalina joined as a PhD candidate in Experimental Psychology at McGill, researching shared reality and meaning in close relationships, after a Bachelor of Commerce and several years in consulting, sales and marketing across Canada and Argentina. She has since completed her doctorate and is now a Postdoctoral Researcher at IESE Business School.
Research areas
Misinformation
