Supporting Student Postsecondary Success

The Big Problem

Most of us have watched an eager graduate put on a college hoodie with a starry-eyed gaze towards the future, then hit an invisible wall once the paperwork, placement tests, and payment plans begin. The journey from admissions acceptance to degree is a maze of deadlines, fragmented services, and decision points that pile on when motivation and time are scarce. Completion rates show the cost. In the United States, just over six in ten first-time students finish a credential within six years, with larger gaps by income and race.1 Traditional fixes emphasize information and money, which matter, yet they often overlook behavioral frictions that derail progress at the exact moments when choices are made.2 Quick wins exist. When families get hands-on help with the Free Application for Federal Student Aid (FAFSA), filing and enrollment rise.3

Simplifying rules and communicating aid earlier improves initial uptake.4 Personalized information nudges high-achieving, low-income students toward better-fit colleges with strong graduation records.5 Texting campaigns reduce summer melt.6 Smarter counselor outreach clears verification hurdles.7 Coaching raises persistence.8 Comprehensive supports like CUNY ASAP nearly double graduation in rigorous trials.9 Long-term follow-ups confirm durable gains.10 The opportunity here is to stitch these into one choreography so every critical moment, from the summer after high school to the capstone term, is architected for success.

About the Author

White guy wearing a white lab coat over a baby blue dress shirt.

Adam Boros

Adam studied at the University of Toronto, Faculty of Medicine for his MSc and PhD in Developmental Physiology, complemented by an Honours BSc specializing in Biomedical Research from Queen's University. His extensive clinical and research background in women’s health at Mount Sinai Hospital includes significant contributions to initiatives to improve patient comfort, mental health outcomes, and cognitive care. His work has focused on understanding physiological responses and developing practical, patient-centered approaches to enhance well-being. When Adam isn’t working, you can find him playing jazz piano or cooking something adventurous in the kitchen.

About us

We are the leading applied research & innovation consultancy

Our insights are leveraged by the most ambitious organizations

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I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

Heather McKee

BEHAVIORAL SCIENTIST

GLOBAL COFFEEHOUSE CHAIN PROJECT

OUR CLIENT SUCCESS

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Annual Revenue Increase

By launching a behavioral science practice at the core of the organization, we helped one of the largest insurers in North America realize $30M increase in annual revenue.

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Increase in Monthly Users

By redesigning North America's first national digital platform for mental health, we achieved a 52% lift in monthly users and an 83% improvement on clinical assessment.

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Reduction In Design Time

By designing a new process and getting buy-in from the C-Suite team, we helped one of the largest smartphone manufacturers in the world reduce software design time by 75%.

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Reduction in Client Drop-Off

By implementing targeted nudges based on proactive interventions, we reduced drop-off rates for 450,000 clients belonging to USA's oldest debt consolidation organizations by 46%

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