Engaging Parents in Early Literacy Programs

The Big Problem

Many of us remember learning how to read. The moment letters on a page suddenly carried meaning, the thrill of sounding out a word for the first time, and the pride of recognizing our own name in print. These breakthroughs mark the transition from listening and speaking to being able to explore knowledge independently—an essential shift in a child’s development.

But for millions of children worldwide, those milestones arrive too late, or not at all. It’s currently estimated that 37% of children—more than 300 million—will not have basic reading proficiency by 2030.1 No alphabet, no phonetics, and crucially, no foundation for the rest of their education. The world, therefore, is far from achieving the United Nations’ Sustainable Development Goal 4 by the same year: ensuring that all girls and boys have access to quality early childhood development, care, and pre-primary education.2 

The blame is being firmly placed on governments and multinational organizations for underfunding pre-primary education.3 And quite rightly so; only 1.2% of the global education aid budget goes to early childhood education programs. Yet there’s another, less spoken-about issue that also requires attention: literacy at home and engaging parents in their children’s early learning. Evidence clearly demonstrates that parental and caregiver engagement in early literacy enhances children's learning outcomes, yet structural, economic, and behavioral barriers often stand in the way. For educators, policymakers, and community support workers, understanding these barriers and how they affect decision-making around engagement in early literacy programs is essential for enhancing children’s first experiences with the world of words. 

About the Author

Dr. Lauren Braithwaite

Dr. Lauren Braithwaite

Dr. Lauren Braithwaite is a Social and Behaviour Change Design and Partnerships consultant working in the international development sector. Lauren has worked with education programmes in Afghanistan, Australia, Mexico, and Rwanda, and from 2017–2019 she was Artistic Director of the Afghan Women’s Orchestra. Lauren earned her PhD in Education and MSc in Musicology from the University of Oxford, and her BA in Music from the University of Cambridge. When she’s not putting pen to paper, Lauren enjoys running marathons and spending time with her two dogs.

About us

We are the leading applied research & innovation consultancy

Our insights are leveraged by the most ambitious organizations

Image

I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

Heather McKee

BEHAVIORAL SCIENTIST

GLOBAL COFFEEHOUSE CHAIN PROJECT

OUR CLIENT SUCCESS

$0M

Annual Revenue Increase

By launching a behavioral science practice at the core of the organization, we helped one of the largest insurers in North America realize $30M increase in annual revenue.

0%

Increase in Monthly Users

By redesigning North America's first national digital platform for mental health, we achieved a 52% lift in monthly users and an 83% improvement on clinical assessment.

0%

Reduction In Design Time

By designing a new process and getting buy-in from the C-Suite team, we helped one of the largest smartphone manufacturers in the world reduce software design time by 75%.

0%

Reduction in Client Drop-Off

By implementing targeted nudges based on proactive interventions, we reduced drop-off rates for 450,000 clients belonging to USA's oldest debt consolidation organizations by 46%

Read Next

Notes illustration

Eager to learn about how behavioral science can help your organization?