Amit holds an MSc in Behavioural Science from the London School of Economics and Political Science. He is currently a researcher, where he helps brands to better understand their customers' behaviour. In addition to working with consumer brands, he is also interested in the application of behavioural science to tackle social, developmental and environmental challenges. He has a passion for understanding how emerging technologies such as virtual and augmented reality might one day help to tackle such problems.
Tackling Climate Change (2/2): Using VR To Influence Behavior
The potential of VR to affect our unconscious decision making through the use of increased levels of immersion, interactivity, and presence is potentially huge.
Tackling Climate Change (1/2): Why Don’t We Act On Climate Issues?
If we could make climate change seem more tangible, urgent, and salient in the minds of individuals, then people might be more motivated to change their current behaviour.