Nir Eyal portrait

Nir Eyal

WSJ Bestselling Author, Investor

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. Nir is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. In addition to blogging at, Nir’s writing has been featured in The New York Times, Harvard Business Review, Time Magazine, and Psychology Today. Nir attended The Stanford Graduate School of Business and Emory University.

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