What Makes Us Different
The Decision Lab is a Canadian registered non-profit. Because our mission is centred on creating social good, our approach differs significantly from traditional consultancies – in what we think is a great way. Our primary goal is to create social good by democratizing behavioral science – something expressed through our thought leadership work as well as our consulting work. As part of this mission, we prioritize impact over profit, reinvest revenue into supporting our goals through pro-bono work and put a very strong emphasis on knowledge transfer to our partners. We understand that in order to achieve deep and sustained impact, we must not only help a partner solve a specific problem, but must also, where possible, impart a methodology and way of thinking that can empower their team to create change in the future.