Why do we believe we have an objective understanding of the world?

Naive Realism

, explained.
Bias

What is Naive Realism?

Naive realism is the tendency to believe that our perception of the world reflects it exactly as it is, unbiased and unfiltered. We often fail to recognize that our emotions, past experiences, or cultural identity influence the way we perceive the world, and thus believe others see it in the same way as we do. Naive realism rests on the idea that there is a material, objective world accessible to us and others around us.1

Where this bias occurs

Have you ever had an argument with someone over what the best TV show is? Let’s say your favorite show is Friends. You might have engaged in a heated debate over which is better—The Office or Friends—unable to understand how the other person perceives the two shows differently. How do they not see that Friends clearly has the best one-liners, and that Joey is the most hilarious character ever written?

One of the reasons we are so surprised when other people don’t have the same point of view as us is because of naive realism. We believe that a TV show, which exists as a material object that we can sense with our perception, exists outside of ourselves and can be objectively accessed through our senses. 

Naive realism belongs to the egocentric bias category, a group of biases that indicate we rely too heavily on our own point of view and fail to understand that it is a personal point of view. These biases make it difficult for us to understand other people’s perspectives and can lead to arguments and polarization.2

Sources

  1. Sociology Group. (2019, September 10). Naïve realism: Meaning, examples, characteristics and criticism. https://www.sociologygroup.com/naive-realism/ 
  2. Effectiviology. (n.d.). The egocentric bias: Why it’s hard to see things from a different perspective. https://effectiviology.com/egocentric-bias/ 
  3. Mlblevins. (2015, March 26). The concept of naive realism explained with everyday examples. Psychologenie. https://psychologenie.com/concept-of-naive-realism-explained-with-examples 
  4. The Situationist. (2008, April 14). Lee Ross on naive realism and conflict resolution. https://thesituationist.wordpress.com/2008/04/14/lee-ross-on-naive-realism-and-conflict-resolution/ 
  5. Anderson, D., Stuart, M., Abadi, M., & Gal, S. (2019, January 5). 5 everyday hand gestures that can get you in serious trouble outside the US. Business Insider. https://www.businessinsider.com/hand-gestures-offensive-different-countries-2018-6 
  6. Freely, C. (2021, January 19). Naïve realism explains why politics is so polarized and toxic. The Happy Neuron. https://thehappyneuron.com/2021/01/naive-realism-explains-why-politics-is-so-polarized-and-toxic/ 
  7. The Decision Lab. (2021, February 26). Fundamental attribution error. https://thedecisionlab.com/biases/fundamental-attribution-error/ 
  8. Cherry, K. (2020, October 18). What is top-down processing? Verywell Mind. https://www.verywellmind.com/what-is-top-down-processing-2795975 
  9. Fish, B. (2017, March 30). Naïve realism. Oxford Bibliographies. https://www.oxfordbibliographies.com/view/document/obo-9780195396577/obo-9780195396577-0340.xml 
  10. Gabow, K. (2017, April 17). Naïve realism: Our misinterpretation of how we interpret the world. CogBlog – A Cognitive Psychology Blog. https://web.colby.edu/cogblog/2017/04/17/naive-realism-our-misinterpretation-of-how-we-interpret-the-world/ 
  11. Zainabpsyc. (2018, February 9). Naive realism; Why do we perceive things differently from others? Social Cognition 2018. https://socialcognition3330n.wordpress.com/2018/02/08/naive-realism/ 
  12. Ross, L., & Ward, A. (1995). Naive realism: Implications for social conflict and misunderstanding. In E. S. Reed, E. Turiel, & T. Brown (Eds.), Values and knowledge (pp. 103–135). Lawrence Erlbaum Associates, Inc.
  13. Loewenstein, G., & Weber, E. U. (2020, September 13). Op-ed: How to get through to your risk-taking friends in the COVID-19 pandemic. Los Angeles Times. https://www.latimes.com/opinion/story/2020-09-13/coronavirus-risks-psychology-motives 
  14. O’Brian, D. (n.d.). Objects of perception. Internet Encyclopedia of Philosophy. https://iep.utm.edu/perc-obj/
  15. Feigenson, N. (2025). Naïve realism and visual evidence: Theory, research, and legal applications. Psychology, Public Policy, and Law, 31(1), 56–66. https://doi.org/10.1037/law0000441 
  16. Williams, G. F. (2021, September 18). Why can inequalities appear in digital accessibility? UX Collective. https://uxdesign.cc/why-can-inequalities-appear-in-digital-accessibility-c66fbe414a7b 
  17. Hachatryan, R. (n.d.). How to avoid 5 types of cognitive bias in user research. Toptal. https://www.toptal.com/designers/ux-research/cognitive-bias-in-user-research 
  18. Surden, H. (2023, March 16). Naïve realism, cognitive bias, and the benefits and risks of AI. Yale Journal on Regulation. https://www.yalejreg.com/nc/naive-realism-cognitive-bias-and-the-benefits-and-risks-of-ai-by-harry-surden/ 
  19. López-Rodríguez, L., Halperin, E., Vázquez, A., Cuadrado, I., Navas, M., & Gómez, Á. (2022). Awareness of the psychological bias of naïve realism can increase acceptance of cultural differences. Personality and Social Psychology Bulletin, 48(6), 888–900. https://doi.org/10.1177/01461672211027034 
  20. American Psychological Association. (2018, April 19). Naïve realism. In APA Dictionary of Psychology. https://dictionary.apa.org/naive-realism 
  21. Pronin, E., Lin, D. Y., & Ross, L. (2002). The bias blind spot: Perceptions of bias in self versus others. Personality and Social Psychology Bulletin, 28(3), 369–381. https://doi.org/10.1177/0146167202286008

About the Authors

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Dan Pilat

Dan is a Co-Founder and Managing Director at The Decision Lab. He is a bestselling author of Intention - a book he wrote with Wiley on the mindful application of behavioral science in organizations. Dan has a background in organizational decision making, with a BComm in Decision & Information Systems from McGill University. He has worked on enterprise-level behavioral architecture at TD Securities and BMO Capital Markets, where he advised management on the implementation of systems processing billions of dollars per week. Driven by an appetite for the latest in technology, Dan created a course on business intelligence and lectured at McGill University, and has applied behavioral science to topics such as augmented and virtual reality.

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Dr. Sekoul Krastev

Dr. Sekoul Krastev is a decision scientist and Co-Founder of The Decision Lab, one of the world's leading behavioral science consultancies. His team works with large organizations—Fortune 500 companies, governments, foundations and supernationals—to apply behavioral science and decision theory for social good. He holds a PhD in neuroscience from McGill University and is currently a visiting scholar at NYU. His work has been featured in academic journals as well as in The New York Times, Forbes, and Bloomberg. He is also the author of Intention (Wiley, 2024), a bestselling book on the science of human agency. Before founding The Decision Lab, he worked at the Boston Consulting Group and Google.

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