Why do we exaggerate some details of a story, but minimize others?

The 

Leveling and Sharpening

, explained.
Bias

What is Leveling and Sharpening?

Leveling and sharpening are concepts that have been introduced by early Gestalt psychologists as memory distortions that occurs when we fail to remember details of a certain memory. In psychology, leveling occur when some details are lost or it can also happen when we want to tone down certain moment.

Where this bias occurs

Leveling and sharpening is most commonly associated with the idea of selective memory, especially when it comes to storytelling and narration. Suppose you’re telling a friend a funny story about a time you tripped and fell in public. You might exaggerate some aspects to create a sense of drama, saying, for example, something like “so many people saw it happen!” You may, however, omit some minor details, such as the fact that it was actually a busy street, and the chances are, nobody really noticed your humiliating stumble. This occurs because our brain likes to engage in leveling and sharpening: cognitive controls that help us to manage information and details so they align with our cognitive assumptions and goals. Leveling consists of omitting what we have judged to be ‘minor’ details in memory recollection, whereas sharpening is the exaggeration and intense recollection of small details that mean a lot to the overall narrative.

Sources

  1. HeroX. (2021). Good Rumors, Bad News. Retrieved 18 March 2021, from https://www.herox.com/blog/617-good-rumors-bad-news
  2. Ganske, K. H., & Hebl, M. R. (2001). Once upon a time there was a math contest: Gender stereotyping and memory. Teaching of Psychology, 28(4), 266-268.
  3. Morgan, H. (1997). Cognitive styles and classroom learning. Westport, CT: Praeger.
  4. Allport, G. W., & Postman, L. (1947). The psychology of rumor. New York: Henry Holt.
  5. Holzman, P. S., & Klein, G. S. (1954). Cognitive system-principles of leveling and sharpening: Individual differences in assimilation effects in visual time-error. The Journal of Psychology, 37(1), 105-122.
  6. Suzuki, Y. (1979). Study of the leveling and the sharpening response in the schematizing test. Tohoku psychologica folia.

About us

We are the leading applied research & innovation consultancy

Our insights are leveraged by the most ambitious organizations

Image

I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

Heather McKee

BEHAVIORAL SCIENTIST

GLOBAL COFFEEHOUSE CHAIN PROJECT

OUR CLIENT SUCCESS

$0M

Annual Revenue Increase

By launching a behavioral science practice at the core of the organization, we helped one of the largest insurers in North America realize $30M increase in annual revenue.

0%

Increase in Monthly Users

By redesigning North America's first national digital platform for mental health, we achieved a 52% lift in monthly users and an 83% improvement on clinical assessment.

0%

Reduction In Design Time

By designing a new process and getting buy-in from the C-Suite team, we helped one of the largest smartphone manufacturers in the world reduce software design time by 75%.

0%

Reduction in Client Drop-Off

By implementing targeted nudges based on proactive interventions, we reduced drop-off rates for 450,000 clients belonging to USA's oldest debt consolidation organizations by 46%

Notes illustration

Eager to learn about how behavioral science can help your organization?