Woman in hijab holding sanitary napkin

Creating an Enabling Environment for Adolescent Girls to Thrive During Puberty

read time - icon

0 min read

Overview

Puberty is tough anywhere. In Za’atari refugee camp, the day a girl gets her period can be an abrupt end to childhood: adults may restrict her mobility and socializing, shutting the door on opportunity and fueling school drop-outs, child marriage, and early pregnancy. 

IDEO.org, the non-profit sister organization of one of the world’s foremost design firms, set out to develop an educational workshop on reproductive health for girls in Za’atari. They were looking to supplement their human-centered design approach with a behavioral science perspective.

Approach

TDL was approached by IDEO.org to act as a behavioral advisor, identifying behavioral design opportunities and providing guidance on how to leverage core behavioral science insights in their projects. 

About us

We are the leading applied research & innovation consultancy

Our insights are leveraged by the most ambitious organizations

Image

“

I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

Heather McKee

BEHAVIORAL SCIENTIST

GLOBAL COFFEEHOUSE CHAIN PROJECT

OUR CLIENT SUCCESS

$0M

Annual Revenue Increase

By launching a behavioral science practice at the core of the organization, we helped one of the largest insurers in North America realize $30M increase in annual revenue.

0%

Increase in Monthly Users

By redesigning North America's first national digital platform for mental health, we achieved a 52% lift in monthly users and an 83% improvement on clinical assessment.

0%

Reduction In Design Time

By designing a new process and getting buy-in from the C-Suite team, we helped one of the largest smartphone manufacturers in the world reduce software design time by 75%.

0%

Reduction in Client Drop-Off

By implementing targeted nudges based on proactive interventions, we reduced drop-off rates for 450,000 clients belonging to USA's oldest debt consolidation organizations by 46%

Let's chat

Read Next

Notes illustration

Eager to learn about how behavioral science can help your organization?

Contact us