Root Cause Analysis

What is Root Cause Analysis?

Root cause analysis is a problem-solving method used to identify the underlying causes of an issue or failure rather than just addressing its symptoms. By systematically investigating a problem, RCA aims to uncover the primary factors contributing to the issue at hand, helping organizations implement long-term solutions and prevent recurrence. 

The Basic Idea

Imagine you notice water on your floor, dripping from a crack in the ceiling. You could place a bucket under the drip to stop it from damaging your floor as an immediate fix, but that wouldn’t solve the problem. Even patching up the crack in the ceiling with putty wouldn’t permanently fix the issue, as the water would eventually break through the putty again, leaving you with the same slippery situation as before. To fully address the problem, you would need to take a closer look at the pipes and analyze the damage. Through this investigation, you discover a crack in one of your pipes, and now you can fix it.

In this analogy, the water dripping is the symptom of the problem and the cracked pipe is the root cause. Root cause analysis is the process of identifying problems, then conducting research and collecting data to pinpoint their root cause. 

Root cause analysis is a quality management process used by organizations to identify corrective actions that will have long-term effects. Instead of taking the issue at face value, root cause analysis is based on the premise that there is often a lot more going on behind the scenes. Root cause analysis is focused on uncovering the “why” and “how,” rather than the “what” (the symptom).1

Here are the basic steps to conduct a root cause analysis:

  • Define the problem
  • Collect data
  • Identify the causal chain between a symptom and root cause
  • Implement solutions to address root cause2

For example, imagine you are the CEO of a company that sells medical equipment. You learn that in the past quarter, multiple sales representatives did not meet their monthly quota (defining the problem). A less experienced CEO might conclude that those sales representatives are not putting enough effort into their work and consider firing them. However, as the savvy CEO that you are, you believe there might be more to the situation than meets the eye. You take some time to conduct research and notice that all of these sales representatives joined the team around the same time six months ago (collecting data). That pattern may indicate that their onboarding process did not adequately prepare them for success (mapping out events that led to the symptom). Armed with this knowledge, you can address the root cause and adapt the onboarding process for greater success (implementing solutions). Voila, now your sales representatives are meeting their monthly quotas and you are making more money!

“Address the root cause and, in so doing, not just reduce the symptom seen in this instance, but improve the overall system...”


— John Hunter, author of Management Matters: Building Enterprise Capability3

About the Author

Emilie Rose Jones

Emilie Rose Jones

Emilie currently works in Marketing & Communications for a non-profit organization based in Toronto, Ontario. She completed her Masters of English Literature at UBC in 2021, where she focused on Indigenous and Canadian Literature. Emilie has a passion for writing and behavioural psychology and is always looking for opportunities to make knowledge more accessible. 

About us

We are the leading applied research & innovation consultancy

Our insights are leveraged by the most ambitious organizations

Image

I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

Heather McKee

BEHAVIORAL SCIENTIST

GLOBAL COFFEEHOUSE CHAIN PROJECT

OUR CLIENT SUCCESS

$0M

Annual Revenue Increase

By launching a behavioral science practice at the core of the organization, we helped one of the largest insurers in North America realize $30M increase in annual revenue.

0%

Increase in Monthly Users

By redesigning North America's first national digital platform for mental health, we achieved a 52% lift in monthly users and an 83% improvement on clinical assessment.

0%

Reduction In Design Time

By designing a new process and getting buy-in from the C-Suite team, we helped one of the largest smartphone manufacturers in the world reduce software design time by 75%.

0%

Reduction in Client Drop-Off

By implementing targeted nudges based on proactive interventions, we reduced drop-off rates for 450,000 clients belonging to USA's oldest debt consolidation organizations by 46%

Read Next

Notes illustration

Eager to learn about how behavioral science can help your organization?