Using machine learning and AI to deliver hyper-personalization

Designing people-centered next generation products and services

Using evidence-based approachs to solve thorny strategic problems

Leveraging behavioral science to achieve operational excellence

Cultivating talent and fostering wellbeing through behavioral design

Understanding consumer decision making and how to design for it

Leaning on science to generate positive & scalable behaviors

Building world-class digital products with behavioral science

Fostering holistic wellness through science and design

Unlocking product's potential through behavioral design

Generating low cost, high impact interventions in public policy

Unlocking every classroom's potential using behavioral science

Bringing about a sustainable future through nudging

Empowering people to take control of their finances

Designing positive choice environments for consumers and brands

Translating good intentions into scalable progress

Helping investors avoid bias and grow their impact

Thought pieces on how behavioral science creates positive impact

Conversations with some of the world's most influential voices

A practical guide on how our minds understand the world around us

How some of the world's most influential thinkers got there

Foundational concepts to help you understand decision science

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Ryan is currently pursing his PhD in neuroscience at McGill University, focusing on the molecular and cellular mechanisms of neural plasticity in the developing brain. His main interest is in applying behavioural frameworks to guide interventions that enhance mental health and wellbeing. A staunch advocate for data-driven solutions, he seeks to leverage data science and machine learning tools to improve behavioural outcomes in digital health and finance. He has also participated in McGill-affiliated science outreach campaigns, giving presentations on neuroscience topics for high school students and answering publicly-sourced neuroscience questions. In his spare time, Ryan can be found enjoying a good book, playing various sports like hockey, volleyball and tennis, or simply getting lost in nature.

Building a digital community to combat binge drinking in South Africa

Lindsey Turk is a Summer Content Associate at The Decision Lab. She holds a Master of Professional Studies in Applied Economics and Management from Cornell University and a Bachelor of Arts in Psychology from Boston University. Over the last few years, she’s gained experience in customer service, consulting, research, and communications in various industries. Before The Decision Lab, Lindsey served as a consultant to the US Department of State, working with its international HIV initiative, PEPFAR. Through Cornell, she also worked with a health food company in Kenya to improve access to clean foods and cites this opportunity as what cemented her interest in using behavioral science for good.

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