Behavioral Product Roadmap Example
What is a Behavioral Product Roadmap Example?
A product roadmap describes the steps that a business plans to take to meet business objectives.
What is a Behavioral Product Roadmap?
A product roadmap describes the steps that a business plans to take to meet business objectives.1 Items in a product roadmap are linked back to each of the strategies it attempts to address, thus answering the question of why in addition to how.2
Before attempting to create a roadmap, product owners must have a grasp of their:
- Goals
- Market strategy
- Constraints (e.g. time, money, energy, etc.)
- Value propositions
The topics covered in a roadmap will vary depending on the type of product: for example, the development team may only focus on one product, while the executive team may focus on multiple. Most importantly, a roadmap must be easily understood for everyone involved, detailed enough to provide context and simple enough to be approachable.
Communication is important when deciding on priorities; in fact, a recent study revealed that many companies are having difficulty identifying and implementing a prioritization system that can deliver value to stakeholders and customers.4 Fortunately, there are a variety of prioritization techniques available which can be categorized as “mapping-based approaches,” “scoring-based approaches”, and “game-based approaches.”5
When it comes to deciding which items meet the threshold for inclusion on the roadmap, there are various frameworks, including OKRs, the Rice Scoring Model, and MoSCoW.3
Product roadmaps can also be structured in a few different ways, although the most common is a multi-layered time-based chart, showing how different strategies are aligned.6 There is no singular product roadmap format that will suit the goals of every product in every organization at every stage in development, and as such, it’s important for development teams to have clear goals from the onset.
