girl friends hands piled together

Toolkit to foster the therapeutic alliance and improve nutritionist-client interactions

read time - icon

0 min read


The Women, Infants, and Children program (WIC) is a U.S. federal program that provides supplemental foods, healthcare referrals and nutrition education for low-income pregnant, breastfeeding and non-breastfeeding postpartum women, as well as to infants and children up to 5 years old. 53% of all infants born in the U.S. are serviced by WIC. 

Despite the importance of childhood nutrition, 40% of eligible mothers & families are not enrolled in WIC., the non-profit arm of premier design firm IDEO, set out to improve program enrolment and adherence through human-centered design.

The Challenge approached TDL for support in identifying behavioral barriers to participation in WIC, and to help integrate behavioral science principles into their solutions. 

Read Next

Notes illustration

Eager to learn about how behavioral science can help your organization?