Public Communication

Public communication is the process of sharing or presenting information in order to effectively message an idea to the masses.

The Basic Idea

Every day, somebody tries to change our minds. Whether it be the pop-up advertisement we see on our desktop, a local politician's speech on the news, or a direction sign at an airport, we are constantly bombarded by influence. We call this influence wielding public communication.

Public communication is a form of strategic communication where the goal is to effectively message an idea to the masses. Examples are practically limitless, but some common ones include political broadcasts, public statements, advertising, propaganda, and employee communications.