A cartoon illustration shows two sweating stick figures under the sun. One figure says, “WHAT WRITE FOR NEWSLETTER?” The other replies with, “IT HOT. WRITE ABOUT IT HOT?” Above them, a grinning, menacing sun says, “BURN MY PRETTIES!”
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Hi there,

Ah, summer. The season of long days, warm nights, and the creeping suspicion that the planet is slowly cooking us alive. In the northern hemisphere, this is supposed to be our good half of the year.

At TDL, the office AC gave up this week — perhaps in solidarity with the planet. We attempted to carry on in the name of shareholder value, but it turns out the human brain has a hard time prioritizing strategic planning when hot… make… thought… go… dumb.

Indeed, heat doesn’t just make us uncomfortable; it makes us irritable, impulsive, and spectacularly bad at thinking. There’s a reason we have phrases like “hot-headed” and “in the heat of the moment.” These classic sayings have long captured how heat scrambles our judgment.

And as we all (or, at least, most of us) know by now, the heat isn’t going anywhere. Since the 1960s, U.S. cities have gone from two heat waves a year to six, and today’s heat waves are sticking around longer and hitting harder. In fact, the average heat wave season is now nearly two months longer than it used to be. 

Today’s newsletter looks at how extreme heat messes with our minds, strains the economy, and even worsens inequality, and what that means for keeping our cool in these warmer months.

Until next time,
Charlotte and the melting minds @ TDL

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Today’s topics 👀
🫠 Deep Dive: Heat’s Hidden Costs
🧊 Field Notes: Cold Air, Hot Takes
🌡️ Viewpoints: Keep Your Cool (Literally!)
DEEP DIVE
🫠 Heat’s Hidden Costs
 
A line graph titled
❄️ Cold Air, Hot Takes

Cranking up the AC might feel like the only sane response to a heatwave, but it comes at a cost. In this TDL article, we explore the paradox at the heart of air conditioning: it cools us down and heats the planet up. Psychologically, it also makes us more sensitive to heat over time and less likely to adopt long-term, sustainable solutions.

Add to that a growing wave of eco-anxiety, and we’re caught in a cycle that’s hard to break. But understanding the behavioral traps at play — from status quo bias to hyperbolic discounting — is the first step.

 
Picture of the side of a red-brick building. There are fifteen windows, each with its own air conditioning unit.
VIEW POINTS
🌡️ Keep Your Cool (Literally!)

Rather than power through the blistering heat, science (and common sense) suggests we’re better off adjusting how we work.

  • Plan for the heat, not through it. We know that heat messes with our cognitive abilities, so it’s best to get the heavy lift tasks out of the way early when temperatures are lowest. Regardless of chronotype, productivity and brain power already tend to dip midday, which coincides with when temperatures peak.  
  • Fighting the fog. In the summer, it may feel like your brain is running on a different operating system. But, instead of forcing focus, tips from a productivity expert reveal we should lean into short work sprints, reflection breaks, and creative tasks during “foggy hours.” But it’s not just about finding ways to stay cool; rising temperatures demand scalable, systemic solutions. After all, we can’t just hide indoors forever.
  • Climate-smart cities. In Boston, combining cool roofs and tree canopy expansion was the most cost-effective way to cut urban heat exposure. This approach, which reduced temperatures by up to 0.7°C for 80,000+ residents, offers a scalable model for cities everywhere seeking to cool down quickly and equitably.
  • Heat survival starts local. Cities can boost heat resilience by expanding access to cooling centers and freshwater. Long-term change points toward building tailored heat-health plans in collaboration with scientists, health experts, and communities.
  • Hot, new tech. Wearables and heat-sensing apps are being developed to flag overheating risks before symptoms hit, giving workers a crucial head start in mitigating heat-related illness. For those participating in outdoor activities, smart, timed nudges may seem small, but they can help toward more proactive heat management.
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Hot-Cold Empathy Gap

Think you’ll be just as level-headed in 95°F as you are now? Think again. 

The “hot–cold” empathy gap is our tendency to underestimate how much visceral states (like heat, hunger, or anger) will influence our future behavior. In “cooler,” rational moments, we assume we’ll make calm, rational choices. But in a “hot” state, emotions hijack our decision-making.

That’s why we agree to stressful social plans we later regret or think we’ll handle a heatwave just fine — until we’re sweating, short-tempered, and splurging on an iced latte we didn’t budget for.

As behavioral economist George Loewenstein put it, visceral states “transform us profoundly... It’s almost as if we are different people.” So the next time you're planning your day or prepping for a tough decision, try factoring in how your future hot self might actually feel. Learn more about the empathy gap on our website.

What’s new at TDL

TDL is hiring! We’re hiring for a number of positions, both remote and based in our Montreal office. Some open roles include: 

Find out more by visiting our careers portal

Want to have your voice heard? We'd love to hear from you. Reply to this email to share your thoughts, feedback, and questions with the TDL team.
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