Okay, I admit it. I lied. That was totally clickbait. Fake news isn’t banned — and neither was TikTok, apparently. Conspiracies are spreading like wildfire (and about it, too). And now, with tech titans joining forces, we’ve all been left thinking: what could be more Meta than misinformation about misinformation?
Now, before we get ahead of ourselves, let’s start by setting a few things straight.
First off, fake news isn’t new. Misinformation, along with its conniving counterpart, disinformation, has been around forever, enabled by a slew of bad actors who, unfortunately, know exactly how to play their part.
Second, AI isn’t to blame — at least, not the way we’re blaming it now. Although LLMs generate misinformation faster and more convincingly than ever, they are ultimately tools, not traitors. And the way we humans respond? That remains the same. (Nothing screams “System 1” like impulse sharing.)
Third, neither side is solely responsible. We can all (hopefully) get behind the fact that fake news is one of the most politically polarizing issues out there, making it feel impossible to have a conversation across the aisle. However, making progress means staying level-headed while discussing biases — and recognizing our own, too.
So, rather than pointing fingers at the robots or each other, let’s take a step back and figure out how we, as a species, can win the war on misinformation.
Until next time, Gabrielle and the healthy skeptics at TDL
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Today’s topics 👀
Deep dive: 🤞 A 100% True History of Fake News
Field notes: 🌀 A New SPIN on Misinformation
Viewpoints: 🥊 Fighting for Facts
DEEP DIVE
🤞 A 100% True History of Fake News
Dubbed Homo narrans, humans are natural storytellers. Our narratives don’t just reflect reality — they shape it. British evolutionary biologist Richard Dawkins introduced the concept of "memes." No, not just internet jokes, but cultural ideas that spread and evolve, similar to genes. And just like any idea, misinformation has been mutating across generations.
Let’s take a quick look at how different media have shaped its evolution:
The Printing Press. Did you know that men first walked on the moon in 1835? Of course, they didn’t — but a series of publications by the New York Sun had even Yale scientists convinced otherwise. The Great Moon Hoax showed how print media could spread fake news to intergalactic heights. (Thanks, Gutenberg.)
AI. Although AI puts the “artificial” in intelligence, we can’t pretend that it’s the only mastermind. A 2018 MIT study found that humans — not bots — are the real drivers of misinformation. And with the rise of LLMs, one thing remains clear: algorithms don't just create biases. They amplify ours.
When it comes to social media, misinformation spreads across all platforms — though it's easier to spot on some more than others.
FIELD NOTES: 🌀 A New SPIN on Misinformation
Let’s face it: misinformation comes in many forms. From doxing to cherrypicking to typosquatting, keeping up with the latest fake news trends can feel impossible.
That’s why we developed Sorting Potentially Inaccurate Narratives (SPIN), a new taxonomy for identifying and organizing misinformation. We sorted over 50 terms based on three dimensions — psychological, content, and source — to provide practitioners with a comprehensive resource for developing interventions.
What sets SPIN apart? It’s interdisciplinary by design, covering areas like education and politics to make cross-sector comparisons seamless.
Ready to equip yourself with this misinformation toolkit? Learn more about SPIN here.
Reframing the fight. Instead of just fighting misinformation, perhaps we should be fighting for information — that is, investing in ways to boost trust in reliable sources. A shift in strategy could make all the difference.
Are you more likely to trust an account with a blue check mark? This is probably thanks to the authority bias: our tendency to be more influenced by “expert opinions” — or at least those who claim to be experts.