Behavioral science, applied
We apply behavioral science to close the gap between AI capability and real-world use — helping enterprise teams build the habits, trust, and confidence that turn tools into lasting change.
Our approach
Before recommending anything, we map the specific behavioral barriers in your organization — anxiety, trust gaps, workflow disruption — not just the technical ones. The problem is rarely the software.
Research, interviews, behavioral audit
We embed lightweight behavioral nudges, feedback loops, and confidence-building moments directly into existing workflows. Adoption strategies that ask people to change everything at once don't stick.
Intervention design, pilot programs
We track leading indicators of sustainable adoption — daily habit formation, confidence scores, peer diffusion — not just license utilization. Progress you can act on, not just report on.
Custom dashboards, ongoing coaching
Successful AI implementation depends on helping people overcome psychological barriers, build trust, and form new habits — not simply deploying better technology.
Behavioral science helps organizations reduce cognitive biases and design decision environments where humans and AI work together more effectively.
Organizations achieve greater long-term impact when AI is designed around human motivations, behaviors, and incentives rather than technical performance alone.
Partner highlights
TDL worked with a leading HRIS company to diagnose barriers to adopting AI tools. By leaning on a process of iterative design and testing, we designed a gamified intervention and incentive system that accelerated AI adoption and competence across their 23,000 global employees.
We worked with one of the largest ride-sharing services in the world to understand safety issues across multiple markets. Using qualitative work, machine learning, and behavior change research, we created a global safety framework and a series of on-the-ground trainings aimed at reducing incidents.
I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I'm excited to see what we can create together in the future.
Our client success
$30M
Value unlocked for clients through behavioral interventions
35%
Increase in AI adoption
75%
Average increase in sustained AI tool usage post-engagement
46%
Reduction in change-resistance reported across programs
Behavioral scientists, designers, and strategists
Managing Director
Marielle has led large behavior change mandates for multinational clients, focusing on the intersection of human-centered design and behavioral science. Her work within highly complex teams and organizations has made her a world expert in integrating behavioral science into products and services.
Director
Turney brings a multidisciplinary lens to solving complex public health challenges. With a background in cellular biology and pharmacology, he explores how behavioral science can support healthcare systems and policies around the world.
Managing Director
Sekoul works at the intersection of decision science and innovation, looking for ways science can push the status quo across sectors. His work focuses on solutions that are innovative and deeply integrated with an understanding of user psychology.
Our mission is to translate cutting-edge science into powerful tools, enabling passionate leaders to place intentional bets on innovation.
FAQ
Start with a conversation. We will learn about your goals, your teams, and the adoption barriers you are seeing, then recommend the most useful next step.
We define behavioral and business outcomes at the outset, test interventions before scaling them, and measure the leading indicators that show whether change will last.
We combine behavioral science, human-centered design, and rigorous experimentation. That lets us diagnose why people behave as they do and build practical solutions around the way work really happens.
Begin with a focused, measurable challenge. A small pilot can demonstrate value quickly, reduce uncertainty, and create the evidence needed to bring the wider organization along.
Behavioral science, applied
Let's turn AI capability into the habits, confidence, and measurable value your organization needs.
