Why Do We Think Elections Are Rigged?
Why do people believe elections are rigged? Explore psychology, misinformation, and ways to rebuild democratic trust.
Insights
Behavioral Science is WEIRD and This Should Concern Us…
When 9 out of 10 of the world's population is underrepresented in behavioral science, are we truly grasping human behavior or just a narrow slice of it? This article delves into the overreliance on WEIRD populations in behavioral science, exploring actionable steps toward a more inclusive approach to understanding human behavior.
Recent Posts
From Public Voice to Board Action: A Structured Decision-Making Process
Learn how AI and structured frameworks like MaxDiff and AHP can transform overwhelming public feedback into clear, actionable insights for better decision-making, turning chaos into confident, well-informed choices.
Youth Mental Health is in Crisis. Can Behavioral Science Help?
A behavioral science lens on youth mental health: how nudges and EAST can help design support that feels accessible, ethical, and human—with some key caveats.
Can stories change us?
Does telling a story actually change what people think, feel, or do?
The Human Touch in the Age of AI: How Transformers are Reshaping Marketing and Consumer Behavior
Transformers are making waves in the world of marketing and consumer behavior, exploring the behavioral economics behind how to approach ethical dilemmas with best practices.
Bright Ideas? How context and place matter for energy savings in urban India
By Anirudh Tagat, and Poorva Kulkarni
What makes a simple reminder effective in changing our everyday energy habits? This piece explores how timing and placement can shape our choices—and why that matters for sustainable living in urban India.
Ants, Traders, or Drivers: An Inquiry into Complex Behavior Systems
What happens when behavioral science meets the real world at scale? This article explores why nudges often falter in complex systems, and how a systems-based approach can lead to deeper, more sustainable change.
