Sekoul is a Co-Founder at The Decision Lab & a managing director at C9 – a boutique consulting firm that works with Fortune 500’s to create and execute behaviorally informed strategy. A decision scientist with an MSc in Decision Neuroscience from McGill University, Sekoul’s academic work has been featured in peer reviewed journals and has been presented at conferences around the world. Sekoul previously worked on innovation and engagement strategy at The Boston Consulting Group as well as on online media strategy at Google. He has a deep interest in the applications of behavioral science to new technology and has published on these topics in places such as the Huffington Post and Strategy & Business.