Dan is a Co-Founder at The Decision Lab & a managing director at C9 – a boutique consulting firm that works with Fortune 500’s to create and execute behaviorally informed strategy. He has a background in organizational decision making, with a BComm in Decision & Information Systems from McGill University. He has worked on enterprise-level behavioral architecture at TD Securities and BMO Capital Markets, where he managed the implementation of systems processing billions of dollars per week. Driven by an appetite for the latest in technology, Dan created a course on business intelligence and lectured at McGill University, and has applied behavioral science to topics such as augmented and virtual reality.