Context: Mylo is a leading Canadian fintech player with over 100M in assets under management. Mylo is solving a deep problem of financial inclusion among younger populations in Canada. Typically, millennials are underserved by savings products, resulting in serious setbacks when it comes to concrete financial goals (such as home ownership).

Process: We worked with Mylo’s leadership team to study user demographics and psychographics, study decision journeys across various touchpoints and define decision points in behavioral terms. Although the output of our analysis cannot be publicly shared, our recommendations encompassed the entirety of Mylo’s product offering.

Result: Our work with Mylo is ongoing – we are currently working with their marketing and development teams in order to turn our interventions into a feature set to be implemented in the next major application update.