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Behavioral Product Manager


Join us on our mission to change the world through better decisions


A little bit about us

The Decision Lab is a behavioral science consultancy dedicated to creating social good by helping individuals, organizations and governments make better decisions. Through research, analysis and product design, we help organizations such as the Bill and Melinda Gates Foundation, Capital One and the World Bank solve thorny problems and build impactful evidence-based digital products.


Why this role is important for TDL

We started The Decision Lab because we saw a fundamental gap between behavioral science theory and application. The behavioral product manager role is at the front line of bridging this gap. This means that we look for bright, capable and curious candidates with a strong grasp of behavioral science concepts (from the point of view of behavioral economics, psychology, neuroscience, sociology, etc.) who have a thirst for translating evidence (be it desk research, experiments or analytics) into product features.

As a behavioral product manager, you will work on exciting and impactful projects from day one. You will collaborate with our team of directors, designers and researchers to create and improve products for some of the largest organizations in the world. In many cases, this means collaborating with clients to understand and diagnose product issues, translate them into behavioral terms, identify potential solutions and then build roadmaps to test and implement them.


Why this role is great for you

The Decision Lab is a place where you can learn to use evidence-based approaches to solve diverse & complex challenges. You will work alongside intelligent & free-thinking colleagues who lead with optimism, pragmatism and empathy. Rather than reusing the same behavior change frameworks, TDL develops custom solutions – this means that in addition to being evidence-based, your role will be fundamentally creative and you will have the opportunity to evolve and express your thinking in the work you do. Our team helps and empowers each other and we have a rich set of tools and frameworks that you will be exposed to, but you will ultimately be responsible for your work – past hires tell us they are surprised to what extent they are able to take intellectual ownership of the projects they work on.

Examples of the things we do


What you’ll be working on

  • Understand and validate the needs of client and users and translate them into product specifications
  • Interface with other team members (Research Director, Managing Directors, Consultants) and external contractors (designers, developers) to guide the creation of the product based on the specifications;
  • Apply behavioral science to identify key barriers and drivers of desired user behaviors
  • Identify clear and measurable metrics to track the success of the product
  • Based on behavioral science frameworks and research, develop a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth
  • Create buy-in for the product vision both internally and with key client stakeholders
  • Develop product positioning strategies based on evidence gathered through desk research, surveys and product testing
  • Translate product strategy into specific KPIs, then develop tracking methodology to closely monitor and improve on these KPIs through the sustained use of behavioral strategies
  • Scope and prioritize product features and activities based on their alignment with evidence gathered and projected impact
  • Evaluate promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed
  • Act as a product evangelist to build awareness and understanding


What we are looking for

We are looking for a candidate with at least 3+ years of professional experience in product management or a related field. The ideal candidate will be passionate about the behavioral sciences and genuinely curious about how they can be applied to create impact through digital products. Key attributes of the ideal candidate include:

  • Experience: you have 3+ years experience sitting at the intersection between strategy, design, UX, development and marketing aspects of digital products and have demonstrated repeated successes in connecting these worlds to launch successful products.
  • Design Thinking: you are able to move your ego aside and understand that the most successful solutions are not based on ideology but on a combination of empathy, pragmatism and evidence-based iteration.
  • Research Focus: you have an obsession with data – this means tapping into existing research (including resources such as peer-reviewed studies on Google Scholar)  as well as setting up proper data instrumentation to track desired behaviors related to the product’s goals.
  • User Journey Focus: you have a deep understanding of user personas, customer journey mapping and applying behavioral science to make both of these more evidence-based
  • Engineering Mindset: you have an engineering mindset – focused on application rather than theory and eager to dive into tinkering, creating, testing and reiterating solutions.
  • Experimentation Rigor: you are keen on using rigorous testing to decide what the right course of action is rather than relying on intuition.
  • Deep Expertise: you bring deep expertise in various aspects of product management, with at least a few significant product launches under your belt.
  • Business Sense: you are a holistic, strategic thinker. You constantly connect the dots between ideas, problems, organizations  – and how ethical & sustained impact can be achieved.
  • Culture: you are comfortable working in an ambiguous and dynamic environment and comfortable with non-hierarchical organizations.


About the role

  • Permanent position
  • Salary: Commensurate with experience
  • Work will take place on-site at our sunny Saint-Henri office – we’re located 5 minutes from downtown, overlooking a canal, have the best coffee in the city & access to kayak & bike paths
  • Possibility of remote work until Covid-19 situation is resolved
  • Candidate must be able to work in Canada (Canadian citizens, or have or are able to obtain a work permit to work in Canada – e.g. management consultants with US citizenship can obtain a TN visa)


Applications Instructions

Do you feel like this role is right for you? If so, please send us your CV, cover letter and an example of a past project you are proud of – to help us understand why this would be a good fit. You can send your application to careers@thedecisionlab.com.

About The Decision Lab


The Decision Lab is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable law.



As a non-profit, we have a deep-rooted belief that better decisions make a better world. However, improving decisions is a messy and difficult thing. For this reason, we have laid out a clear set of criteria for what constitutes good work. Our approach is inspired by many of the organizations and individuals we use as role models.

We believe that a good approach to creating social impact is SPICE: Socially driven, Pragmatic, Inventive, Catalytic and Evidence based. We use these criteria to evaluate ourselves, our work, the clients we choose to take on and the people we make part of our team. Read more about SPICE below:


Socially driven

We create positive and fair outcomes for individuals, organizations and societies.

The outcomes that societies want to achieve are constantly being discussed and revised, always a work in progress. They are not defined from the outset or from the outside. For these outcomes to be sustainable, they must integrate societal, environmental and economic dimensions.



We develop solutions that are practical, effective and attainable.

We are deeply committed to bringing our ideals to life. To do so, we let the problem be the guide for our attention. We are agnostic regarding approaches and dispassionate in our assessment of candidate solutions. This unwavering focus on the problem allows us to employ the full range of tools at our disposal, deploying the right ones for each context.



We develop solutions that are not constrained by the current reality.

When no existing solution is adequate to the problem at hand, we must move from curation to creation. Success in these contexts requires a commitment to exploration and an openness to inspiration.



We develop solutions that spark rapid transition to a new paradigm.

When we reach a tipping point, a small nudge sparks a change from one equilibrium state to another. By starting small and iterating quickly, we manage the change in a deliberate and responsible manner, ensuring that the catalytic reaction is positive when unleashed at scale. We can also help manage the journey to the tipping point, creating pre-conditions for catalytic projects to take off.



We develop solutions that use evidence as a compass.

We are deeply committed to using evidence to guide our actions. We build evidence in-house through robust experimentation, and integrate our findings into a wider body of knowledge, coming from many people and many places. This cohesive landscape of insights allows us to triangulate the best course of action.