Data from the Organisation for Economic Co-operation and Development  show that household air pollution and ambient particulate matter  pollution result in over 700,000 premature deaths in Africa each year,  making air pollution a deadlier problem than malnutrition, unsafe water,  or unsafe sanitation (as of 2013). 

Despite the existence of low-cost (less than $10) clean cookstoves  that could cut households’ fuel spending by 50 percent and indoor  pollution by up to 90 percent, uptake has been slow—particularly in  Uganda, where penetration of clean cookstoves remained below 5% as of  2018.

The World Bank approached TDL to uncover key behavioral barriers to  clean cookstove adoption, as well as factors that inspire sustainable  shifts in household behaviors.

Check out an extended write-up of the case study here.

In Uganda, unsafe cookstoves are a major health risk. We worked with the World Bank to encourage clean cookstove adoption.

We designed a framework for more impactful strategy and provided behavioral training on strategic decision-making.

Improving strategic investment through behavioral analysis and skill-building workshops

We found that the consumers were significantly more willing to engage in business with companies that were framed as green.

Consumer Perception of a Company's Sustainable Practice Initiatives

In Lesotho, low tax compliance is a major challenge. We developed a behavioral toolkit to address the causes of tax evasion.

Building a behavioral framework to increase tax compliance in Lesotho

Worked in collaboration with the World Bank to perform a behavioral diagnostic of the clean cookstove adoption journey in Uganda.

Encouraging Clean Cookstove Adoption | Beh Sci Case Study | TDL

Uncovering Key Behavioral Barriers to Clean Cookstove Adoption

Increasing Clean Cookstove Adoption through behavioral diagnostics              

Increasing Clean Cookstove Adoption through behavioral diagnostics

Overview

The Challenge