Nessa is a leading supplier of hearing aids in Southeast Asia. Their  mission is to democratize hearing and help people reconnect with their  five senses.

Hearing loss is a problem that affects over 360M people worldwide.  Despite an array of effective solutions, the WHO estimates that less  than 20% of those affected wear a hearing aid. Cost is not a primary  barrier to hearing aid adoption: In countries where hearing aids are  subsidizes through government intervention, hearing aid uptake remains  relatively low.

TDL was approached to determine the exact roadblocks to adopting and  adhering to a hearing aid, identifying cognitive biases that contribute  to each.

Less than 20% of people who need a hearing aid actually wear one. We developed a behavioral strategy to fix this.

By 2024, the City of Rome plans to ban diesel vehicles. We developed behavioral strategies to make the transition smoother.

Leveraging nudges and framing effects to increase acceptance of a diesel car ban

In partnership with the Government of Nepal, we developed nudges to encourage better sanitation and promote gender equality.

Raising public toilet use using predictive modeling

Building an AI-powered chatbot to deliver personalized behavioral therapy

We helped a leading fintech company redesign their app to increase conversions and engagement.

Improving financial inclusion through evidence-based behavioral product design

Worked with Southeast Asia's leading supplier of hearing aides to destigmatize hearing aides and increase their adoption among older population.

Improving Adoption of Hearing Aides | Case Study | TDL

Increasing Access to Hearing Aids in Southeast Asia

Improving adoption of hearing aids through psychographic profiling

Improving adoption of hearing aids through psychographic profiling

Overview

The Challenge