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Hi there,

It’s a dark and stormy night, with the full moon aglow and lightning crackling in the deep blue canvas of the sky. You’re shivering on the couch, peering out from under the blanket at the TV. The jumpscares are frightening, bone-chilling even — but it’s not “A Nightmare on Elm Street,” no, it’s
 THE NEWS!  

Let’s just say, Spooky Season is taking on more than one meaning this year. According to an APA poll released just last week, 77% of Americans are stressed about the future of their nation, with the upcoming presidential election being just one reason why. Beyond the US, there are many things the world is worried about like inflation, violence, and unemployment, just to name a few.

With this perpetual state of doom and gloom, most of us have developed a pretty bad case of phobophobia. And unfortunately, to our buddy Franklin Roosevelt’s dismay, there is more to fear than just fear itself.

So get comfy in your coffin and grab some candy (you’re going to need a lot of it). Bubbling on the cauldron today is the psychology of fear — and, most importantly, how to face it. 

Until next time,
Gabrielle & Charlotte and the not-so-scaredy cats at TDL 🐈‍⬛

đŸ« Looking for some more substantial sweet treats? If so, subscribe to our behavioral science newsletter here.
Today’s topics 👀
🎃 Pumpkin’ to Talk About
📼 Factoring Fear into the Election Equation
đŸšïž Escaping the Haunted House
DEEP DIVE


🎃  Pumpkin’ to Talk About

 
Data Viz Templates-1
When our sensory cortex detects a threat, it prompts the prefrontal cortex to create the sensation of fear and the amygdala to trigger a behavioral response. 

📼 Factoring Fear into the Election Equation

When we cast our vote, we select an ideal candidate that perfectly aligns with all of our views
 right?

Not exactly. In reality, elections are a discrete choice, limiting us to a set number of options. Candidates have defined positions, and we must make trade-offs on which issues we hold most dearly.

But how can we measure which anxieties influence our choices the most? In this piece, our director Turney McKee illustrates how we can use discrete choice experiments (DCE) to paint a more accurate picture of voter preferences. Discover how much fear factors into the equation here.

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VIEWPOINTS 

đŸšïž Escaping the Haunted House

Worrying isn't always a bad thing â€” but we can’t go on in a perpetual state of dread forever. The real problem is when we ignore our anxieties, which can be detrimental to our mental health and even manifest as physical symptoms. But of course, we can’t just “get over it,” so what can we do? 

Even though National Face Your Fears Day already passed on October 8th, there’s no reason to wait all year to start grabbing fear by the horns. 

  • Take skele-tiny steps. Don't force yourself to hold a tarantula or go skydiving right away. Instead, small actions like getting rid of a spider or looking down from the fifth floor are a great start. (In clinical terms, we call this exposure therapy.)
  • Frankenstein it. Okay, well, you can’t have a new brain, but you can take advantage of neuroplasticity. Our brains are malleable, meaning we do have some agency in rewiring what doesn’t serve us. One way to do this is through practicing mindfulness, a buzzword that actually packs an empirically-backed punch.
  • Coping with Crunch time. In the case of the presidential election, a lot of our anxiety is related to uncertainty and the unknown. But there are a few things we can do to feel a little more “in control” of the uncontrollable. It’s best to set boundaries, especially online, to avoid the slippery slope to political fatigue.
The Ostrich Effect

When ostriches get spooked, they tend to bury their heads in the sand. When humans get spooked, we also find it hard to look up and face the facts. 

But unfortunately, watching the world through the cracks of our fingers doesn’t make our worries disappear. Learn how to face them on our website.

(An ostrich! Now that’s a costume sure to win you the prize at any Halloween party!)

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