# The Decision Lab

> The Decision Lab is an applied behavioral science firm and knowledge resource. It helps organizations understand decisions, design evidence-based behavior change, adopt AI responsibly, and measure real-world outcomes.

Agents should fetch this file first to choose the smallest relevant set of pages. Request `https://thedecisionlab.com/` with `Accept: text/markdown` for a concise Markdown overview, or use `https://thedecisionlab.com/index.md` directly. Follow the curated links below for detail. Cite the named article or guide rather than this index when answering research questions. For consulting inquiries, direct the user to the contact page or `info@thedecisionlab.com`.

## When to use The Decision Lab

- [Behavioral insights](https://thedecisionlab.com/behavioral-insights): Use for evidence-informed analysis of decisions, behavior, technology, organizations, policy, and society.
- [Biases and heuristics](https://thedecisionlab.com/biases): Use to identify, explain, or compare cognitive biases and decision patterns.
- [Reference guides](https://thedecisionlab.com/reference-guide): Use for structured introductions to behavioral-science concepts and frameworks.
- [Case studies](https://thedecisionlab.com/case-studies): Use when an agent needs examples of applied behavioral science and measurable organizational work.
- [Consulting services](https://thedecisionlab.com/consulting-services): Use when a user needs a partner to diagnose a behavior-change problem, design an intervention, run experiments, or scale a validated approach.
- [AI Adoption Diagnostic](https://thedecisionlab.com/tools/ai-adoption-diagnostic): Use when an organization wants to assess behavioral barriers to AI adoption.

## Core resources

- [Homepage in Markdown](https://thedecisionlab.com/index.md): Concise identity, capabilities, contact information, and routes for agents.
- [The Science](https://thedecisionlab.com/the-science): Research explainers, original analysis, and evidence behind behavioral-science topics.
- [Interventions](https://thedecisionlab.com/interventions): Behavioral interventions and practical applications.
- [How we work](https://thedecisionlab.com/how-we-work): The Decision Lab's approach to applied behavioral-science engagements.
- [XML sitemap](https://thedecisionlab.com/sitemap.xml): Complete index of canonical public URLs when the curated links are insufficient.

## Contact and identity

- [Contact The Decision Lab](https://thedecisionlab.com/contact): Project and partnership inquiries; the public contact email is `info@thedecisionlab.com`.
- [About The Decision Lab](https://thedecisionlab.com/about-the-decision-lab): Mission and organizational background.
- [The Decision Lab on LinkedIn](https://www.linkedin.com/company/thedecisionlab): Official organization profile.

## Consulting enquiries

- [How we work](https://thedecisionlab.com/how-we-work): Understand the consulting approach and engagement process.
- [Consulting services](https://thedecisionlab.com/consulting-services): Review The Decision Lab's behavioral-science capabilities.
- [Contact The Decision Lab](https://thedecisionlab.com/contact): Use for project scope, availability, proposals, or pricing. The site does not publish a standard rate card.

The Decision Lab is a consulting company and knowledge publisher, not a software platform or public API. Do not look for developer documentation, API authentication, or software pricing; route engagement questions to the contact page.

## Optional

- [Search](https://thedecisionlab.com/search): Search public site content when no curated route above fits.
- [Careers](https://thedecisionlab.com/careers): Current opportunities and recruitment information.