In the United States, a large minority of people abstain from voting. One study attempted to increase voting numbers through different behavioral methods. One group was called and asked to make a specific plan concerning how and when they would vote. Another group was simply reminded to vote. The reminder made almost no difference in likelihood of voting, but the creation of a plan increased the likelihood of voting by 4.1%. This increase was concentrated in households with only one eligible voter.
Other Applications: Hyperbolic discounting, social influence