Text messages and counseling in college application rate

Framing Effect and Education
Intervention Education

Increasing application rate through behavioral interventions

Intervention Description

Many students in the United States are accepted into colleges but fail to attend. In this study, two methods of behavioral interventions were attempted to increase attendance. One method was to use peer-mentors to provide information and assistance. Another was to send a series of automated texts containing reminders and information. Text messaging increased enrollment rates by 4-7%, depending on location, while peer mentoring increased rates by 4.5%. Both methods are extremely financially efficient.