Intervention

Social norms and tax repayment

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UK

In general, prospective tax payers are late paying in making their payments. BIT in the UK tested an experiment where five different types of letters were sent to these tax-payers: a letter that evoked the basic norm, country norm, minority norm, public gain, and public loss. After an extensive investigation, it was found that norm-based and public goods letters increases the likelihood of people paying their taxes.

Biases Used

Other Applications: Energy Efficiency, Heath and wellbeing