Social norms and license renewal


Researchers divided participants (people who needed to renew their publican licenses) into two groups: one group was mailed a standard renewal reminder, and the other group was mailed a letter that expressed that renewing licenses was part of the social norm. They found that the group exposed to the social normative message renewed licenses at a rate of 35.5%, versus the control group's rate of 29.4%.

Biases Used


Other Applications: Energy Efficiency, Voting Behavior, Charitable Giving