Personal information prompts medical action

Base Rate Fallacy and Public Health
Intervention Public Health

How personalized information can increase uptake even if the same information has been presented electronically

Intervention Description

In order to increase beneficial decisions about Medicare plans, a study sent letters with personalized cost information to an experimental group. Even though this information is readily available online, providing this personalized information to customers led to an increase in the amount of patients who switched plans, as compared to a control group that received generic letters. Those who received personalized information and switched saved on average $100 a year.