Personal information prompts medical action

In order to increase beneficial decisions about Medicare plans, a study sent letters with personalized cost information to an experimental group. Even though this information is readily available online, providing this personalized information to customers led to an increase in the amount of patients who switched plans, as compared to a control group that received generic letters. Those who received personalized information and switched saved on average $100 a year.

Biases Used


Other Applications: Savings and Financial Decisions