Researchers exposed consumers who were eligible for redress to 7 different variations on a letter informing them of redress claims. They found that, of the changes they made to the letter, the most effective nudges came in the form of including salient bullet points in the letter and sending reminder letters. Simplifying the letter and including a sentence about the claims process were both effective as well. The other changes (the envelope's appearance and the inclusion of a logo) had little effect, and including the CEO's signature actually decreased response rates.
Other Applications: Health and Wellbeing, Energy Efficiency, Law Abiding Behavior