Nudging to increase usage of job match services #2
The Employment and Social Development Canada (ESDC) set out to test whether and to what extent behavioural nudges could maximize the amount of users using Job Match services. Four different nudges (framing, call-to-action/salience, social norms and sense of commitment) were implemented on a weekly rotating basis to Job posting pages, which all Job bank users worldwide have access to. The results indicated that nudges generated more clicks than the control posting – increasing clicks by 55% more. Nudges proved to be an effective way to increase the uptake of the Job Match service.