Normative messages and health appointments

Social Norms and Public Health
Intervention Public Health

Sending normative messages to reduce missed appointments

Intervention Description

When patients fail to cancel and do not attend (DNA) their appointments, it creates an enormous financial burden on clinicians. The authors studied the impact of several interventions on the prevalence of DNAs, including having patients repeat their appointment times and sending normative messages. These messages contained information about how many patients typically arrived on time for appointments. These trials of interventions have been shown to dramatically reduce the number of DNAs.