Intervention

Messaging and voter turnout

Researchers exposed potential voters to two messages, either one that emphasized high voter turnout or one that emphasized low voter turnout. They found that among the voters with low expected turnout rates, individuals were more likely to say they would vote if they received the high turnout message, while voters with high expected turnout rates were not affected either way by the messages.

Biases Used

Bias

Other Applications: Energy Efficiency, Charitable Giving