The Financial Conduct Authority (FCA) in the United Kingdom worked to aid customers in decisions regarding switching savings accounts. They determined that customers could use help in three areas: search and comparison, ease of implementation, and attention. The interventions utilized by the FCA at various financial institutions included one with a front-page account switching box, one with a reverse-page switching box, one with a return switching form, a digital reminder, and an SMS reminder. It was found that the pre-filled return switching forms and the aptly-timed digital reminders led to the greatest increase in customers switching accounts.
Other Applications: Charitable Giving, Energy and Environmental Efficiency