Framing consumer decisions in different ways has been known to help consumers make better decisions, especially in the telecommunications. To help consumers make better choices about calling non-geographic numbers, calling options were framed in a few different ways. Some of the framing differences between groups included: no information about call charges when making a call, information about the maximum price they may be charged for a call, information about the exact price their call would cost and whether access charges and/or service charges were incurred across each of these conditions. Researchers found that informing consumers of prices at the time when they made a call helped consumers make better decisions.
Other Applications: Health and Wellbeing, Savings and Financial Decision Making