Framing and survey response rates

Following the Growth Voucher programme, the UK's Business Innovation and Skills department used behavioural insights to maximize the survey response rate with different nudges. These nudges included commitment reminder, social norms, simplification and reciprocity. The study has found that when introduction was using behavioural nudges, specifically a commitment reminder, the survey response rate was 5 percentage points higher than that in the control group.

Biases Used


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