Intervention

Financial incentives in smoking cessation

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United States

General Electric employees were given financial incentives to participate in smoking-cessation programs and to abstain from smoking. If the employee participated in the program and abstained from smoking, he would receive $750. Employees who were given incentives were more likely to participate in the suggested program and to quit smoking. The incentives increased the rate of cessation from 5.0% to 14.7%, a significant margin.

Biases Used

Bias

Other Applications: Eating behavior