Financial incentives in smoking cessation

Hyperbolic Discounting and Public Health
Intervention Public Health

Do financial incentives help quit smoking?

Intervention Description

General Electric employees were given financial incentives to participate in smoking-cessation programs and to abstain from smoking. If the employee participated in the program and abstained from smoking, he would receive $750. Employees who were given incentives were more likely to participate in the suggested program and to quit smoking. The incentives increased the rate of cessation from 5.0% to 14.7%, a significant margin.