Employer tax health


The government of Canada sought to remedy the large amount of employers that filed their employer health tax late. They used a randomised controlled trial with implementation intentions to motivate employers to pay any overdue tax. The overdue employers were sent a collection letter with specific and personal details about how to file and when the deadline is. There was an increase in tax filing compared to the unmodified letter.

Biases Used

Other Applications: Healthy and Wellbeing, Charitable Giving, Energy Efficiency