In a series of two studies, researchers attempted to determine how individuals' compared their own drinking habits to those of others and how their perception of others' drinking habits related to their own risk of developing an alcohol related illness. In the first study, participants were asked to discuss their drinking habits, how much they believed others drank, and their own risk of developing an illness related to alcohol consumption. In the second study, the position of ranked units of alcohol was changed in order to influence particpants' perception of the dangers of certain units of alcohol. Results showed that individuals compare their own drinking behavior through ranking in relation to others and that this measurement can be a predictor for alcohol related illnesses.
Other Applications: Eating Behaviors, Energy Efficiency