Intervention

Defaulting green energy

/
Germany

Researchers found that when consumers were offered either green energy or non-green energy, if the non-green was the default, then it was more likely to be selected. Conversely, when the green was the default, it was more likely to be selected. When no default energy was preset, consumers were more likely to select green energy.

Biases Used

Bias

Other Applications: Savings and Financial Decisions, Charitable Giving