Defaulting green energy
Intervention · Energy Efficiency
How making green energy the default impacts consumer decisions
Intervention Description
Researchers found that when consumers were offered either green energy or non-green energy, if the non-green was the default, then it was more likely to be selected. Conversely, when the green was the default, it was more likely to be selected. When no default energy was preset, consumers were more likely to select green energy.
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