Defaulting green energy

Default Bias and Energy Efficiency
Intervention Energy Efficiency

How making green energy the default impacts consumer decisions

Intervention Desrciption

Researchers found that when consumers were offered either green energy or non-green energy, if the non-green was the default, then it was more likely to be selected. Conversely, when the green was the default, it was more likely to be selected. When no default energy was preset, consumers were more likely to select green energy.

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